Icelandic streetwear rockstars collaborate with Cintamani and IKEA

Iceland might be small but it sure is bursting with creatives. One proof of that is street wear brand INKLAW – who have announced collaborations with two big international companies last two weeks, IKEA and Cintamani.

The Cintamani collaboration is launching tomorrow with a clothing line named INKLAW X CINTAMANI. The collection consist of various pieces of outdoor clothing that have had a INKLAW makeover. The outcome is fresh and exciting and it is safe to say that it is not every day that an established outdoor brand and a hip-hop influenced streetwear brand collaborate. So, if you are currently located in Reykjavík we strongly advise you to check this out. INKLAW X CINTAMANI can be found at the Cintamani store in Bankastræti 7 and they are launching tomorrow at 17.00.

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Photo/INKLAW

INKLAW was established in 2014 and focuses on creating minimalistic and effortless pieces that are unique and easily recognizable at the same time. The brand was started by friends Róbert and Guðjón at the tender age of 19. Feeling frustrated by the limited selection in streetwear in tiny Iceland they took matters into their own hands and taught themselves to sow via YouTube. Anton and Christopher joined the duo turning it into a fully-fledged quartet. With their design studio based downtown Reykjavík the boys keep producing eye catching and effortless pieces. The last we saw from them was their outstanding collection “The Statement” that premiered at Reykjavík Fashion Festival last March. Their fashion show caused quite a stir, grabbing local and global attention. And it was at Reykjavík Fashion Festival where the conversation about collaboration between INKLAW and Cintamani started.

INKLAW X IKEA 
As stated above, the INKLAW boys also collaborated with the beloved Swedish furniture maker IKEA. And as you might have guessed the idea of the collaboration was kindled when fashion brand Balenciaga released a bag that looked quite similar to the famous blue IKEA bag. Everyone knows the blue Frakta, mazingly sturdy and comes in handy in all sorts of situations. So naturally, there was a lot of global attention and notoriety when the Balenciaga bag dropped. Marketing stunt or not… it definitely sparked people’s imagination and since the release of the bag in late April, many individuals and brands started remixing and making their own designs from the blue bag. INKLAW is one of those who got intrigued by the trend.

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Spot the difference?

The brand sells their pieces on their online store and they have reached customers in over 60 countries and dressed some of the world’s biggest celebrities. Global pop star Justin Bieber has been seen sporting their pieces on multiple occasions, on and off stage. American electro house musician and DJ Steve Aoki is also a fan and so is model Coca Rocha. INKLAW has also proven popular with various football players and the list of renowned fans of the streetwear brand just keeps growing and growing.

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The Canadian singer and songwriter hardly needs any introduction… here he is, strutting his stuff wearing INKLAW. Photo/INSTAGRAM

So, this surprising fashion moment of the Frakta IKEA bag grabbed attention all over, including the attention of Icelandic streetwear stars INKLAW. Seeming like a unlikely combo chief executive Anton Sigfússon says that collaborating with such a big company was what sparked the excitement (not to mention how different the product range is…). “We contacted the Icelandic branch and got a positive answer almost immediately. We then started putting down ideas and developing them. Then we just decided to go for it.” The outcome is among other things a jacket sown entirely out of the blue tote bag.

Niceland particularly likes the joggers and matching sweater. Imagine diving into a plate of Swedish meatballs at your local IKEA in that outfit. And to show the products in action (and in their natural environment) the boys took a trip to the store after hours capturing the essence of the collection in a video accessable in the player above.

It is safe to say that the future is bright for INKLAW and we are excited to watch what they get up to next!

For more information about INKLAW visit their Online storeFacebook-page and Instagram.  

Why can’t you name your child Engifer, Hel or Prinsessa in Iceland?

It does not matter where in the world you come from, naming a child is serious business. New parents are sure to feel the pressure and responsibility that comes with deciding what a person should be called for the rest of their life. And all before that nameless person can even hold their head up without support, let alone express emotion when being called some new age hippy name.

In Iceland one could imagine the whole process is a lot less stressful seeing that we have our own committee taking part in the big decision. The committee is called Mannanafnanefnd (dare you to say the fast three times!) or Icelandic Naming committee. Their job is described as follows on their webpage: “The Icelandic Naming committee maintains an official register of approved Icelandic given names and is the governing body of introduction of new given names into the culture of Iceland. The Personal Names Register is available to the public. In many cases parents use the database as a guide when choosing a name. If the name they have in mind is not in the register they can fill out a special form and request whether the name will be considered allowable by law. If the committee rules positively on a request the name will be added to the Personal Names Register. The register is stored and maintained at Registers Iceland and is accessible through the national portal Ísland.is.”

Fined for taking to long
In Iceland children are normally not named straight after birth as parents want to take some time to get to know the child before naming it. They can’t take too long though as the laws state that a child has to be named six months after its birth, otherwise the parents will be fined.

And when deciding on a name for a child parents must stick to a list of names previously approved by Mannanafnanefnd. But if the name the parents have their eyes on is not on the list not all hope is lost. They can send a request and ask for the name to be approved.

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This little guy sure would make a great Engifer Ofur Jónsson – to bad he can’t. Photo/Shutterstock

Limit set to three proper names
All is not fair in love and naming though as the committee does have some pretty strict rules. For example, names must be able to be incorporated into the Icelandic language and be declined in accordance to the Icelandic grammar. One condition is also the names are not to embarrass the child so in the past names like Ljótur (Ugly), and Lofthæna (Luft Hen) have been declined. Examples of other names Mannanafnanefnd has declined are Engifer (Ginger), Grimmi (Cruel), Járnsíða (Ironside) and Ofur (Super) for boys and Gull (Gold), Hel (Death) and Prinsessa (Princess) for girls. Also, children cannot have more than three proper names and gender-inappropriate names are normally not allowed.

Of course, this system and its set of rules is not approved by everyone and some have fought authorities. An example that made international headlines is the case of Blær Bjarkardóttir, a 15-year-old. The word Blær is a male word and was therefore not permitted as a name for a girl. The case was taken to the capital’s District Court. Blær won the case and was at 15 granted the right to legally use the name she had been given.

Why is everyone son or dóttir?
Icelandic names differ from most current Western family name systems by ending in the suffix –son (“son”) or –dóttir (“daughter”)? That is because in Iceland the name systems are patronymic and occasionally matronymic. Meaning that the surnames indicate the father, sometimes the mother, of the person but not the historic family heritage like in most other countries. Complicated? Relax, we have a diagram.

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A very simple and traditional family tree that shows the patronymic naming system. Photo/Wikipedia

So, if a couple named Jón and Guðrún have a daughter they decide to name Sigríður her surname will be Jónsdóttir. Jón and Guðrún could also decide for her surname to be matronymic. Then it would be Guðrúnardóttir. There also is the possibility to use both parent’s names as a surname. Anna’s name then being Anna Guðrúnardóttir Jónsdóttir.

Family names on the other hand are not that common, they exist but are mainly inherited. Before the year 1925 it was legal to just casually adopt family names. The most famous example of that practice being Nobel Prize-winning author Halldór Kiljan Laxness born Halldór Guðjónsson. Now adopting family names is not allowed and a person must have a legal right through inheritance to do it. A bit of a bummer really, otherwise all of us here would have the family name Niceland.

For further information (if heavy legal stuff floats your boat): Personal Names Act