Icelandic streetwear rockstars collaborate with Cintamani and IKEA

Iceland might be small but it sure is bursting with creatives. One proof of that is street wear brand INKLAW – who have announced collaborations with two big international companies last two weeks, IKEA and Cintamani.

The Cintamani collaboration is launching tomorrow with a clothing line named INKLAW X CINTAMANI. The collection consist of various pieces of outdoor clothing that have had a INKLAW makeover. The outcome is fresh and exciting and it is safe to say that it is not every day that an established outdoor brand and a hip-hop influenced streetwear brand collaborate. So, if you are currently located in Reykjavík we strongly advise you to check this out. INKLAW X CINTAMANI can be found at the Cintamani store in Bankastræti 7 and they are launching tomorrow at 17.00.


INKLAW was established in 2014 and focuses on creating minimalistic and effortless pieces that are unique and easily recognizable at the same time. The brand was started by friends Róbert and Guðjón at the tender age of 19. Feeling frustrated by the limited selection in streetwear in tiny Iceland they took matters into their own hands and taught themselves to sow via YouTube. Anton and Christopher joined the duo turning it into a fully-fledged quartet. With their design studio based downtown Reykjavík the boys keep producing eye catching and effortless pieces. The last we saw from them was their outstanding collection “The Statement” that premiered at Reykjavík Fashion Festival last March. Their fashion show caused quite a stir, grabbing local and global attention. And it was at Reykjavík Fashion Festival where the conversation about collaboration between INKLAW and Cintamani started.

As stated above, the INKLAW boys also collaborated with the beloved Swedish furniture maker IKEA. And as you might have guessed the idea of the collaboration was kindled when fashion brand Balenciaga released a bag that looked quite similar to the famous blue IKEA bag. Everyone knows the blue Frakta, mazingly sturdy and comes in handy in all sorts of situations. So naturally, there was a lot of global attention and notoriety when the Balenciaga bag dropped. Marketing stunt or not… it definitely sparked people’s imagination and since the release of the bag in late April, many individuals and brands started remixing and making their own designs from the blue bag. INKLAW is one of those who got intrigued by the trend.

Spot the difference?

The brand sells their pieces on their online store and they have reached customers in over 60 countries and dressed some of the world’s biggest celebrities. Global pop star Justin Bieber has been seen sporting their pieces on multiple occasions, on and off stage. American electro house musician and DJ Steve Aoki is also a fan and so is model Coca Rocha. INKLAW has also proven popular with various football players and the list of renowned fans of the streetwear brand just keeps growing and growing.

Screen Shot 2017-05-22 at 10.04.10
The Canadian singer and songwriter hardly needs any introduction… here he is, strutting his stuff wearing INKLAW. Photo/INSTAGRAM

So, this surprising fashion moment of the Frakta IKEA bag grabbed attention all over, including the attention of Icelandic streetwear stars INKLAW. Seeming like a unlikely combo chief executive Anton Sigfússon says that collaborating with such a big company was what sparked the excitement (not to mention how different the product range is…). “We contacted the Icelandic branch and got a positive answer almost immediately. We then started putting down ideas and developing them. Then we just decided to go for it.” The outcome is among other things a jacket sown entirely out of the blue tote bag.

Niceland particularly likes the joggers and matching sweater. Imagine diving into a plate of Swedish meatballs at your local IKEA in that outfit. And to show the products in action (and in their natural environment) the boys took a trip to the store after hours capturing the essence of the collection in a video accessable in the player above.

It is safe to say that the future is bright for INKLAW and we are excited to watch what they get up to next!

For more information about INKLAW visit their Online storeFacebook-page and Instagram.  

Why can’t you name your child Engifer, Hel or Prinsessa in Iceland?

It does not matter where in the world you come from, naming a child is serious business. New parents are sure to feel the pressure and responsibility that comes with deciding what a person should be called for the rest of their life. And all before that nameless person can even hold their head up without support, let alone express emotion when being called some new age hippy name.

In Iceland one could imagine the whole process is a lot less stressful seeing that we have our own committee taking part in the big decision. The committee is called Mannanafnanefnd (dare you to say the fast three times!) or Icelandic Naming committee. Their job is described as follows on their webpage: “The Icelandic Naming committee maintains an official register of approved Icelandic given names and is the governing body of introduction of new given names into the culture of Iceland. The Personal Names Register is available to the public. In many cases parents use the database as a guide when choosing a name. If the name they have in mind is not in the register they can fill out a special form and request whether the name will be considered allowable by law. If the committee rules positively on a request the name will be added to the Personal Names Register. The register is stored and maintained at Registers Iceland and is accessible through the national portal Í”

Fined for taking to long
In Iceland children are normally not named straight after birth as parents want to take some time to get to know the child before naming it. They can’t take too long though as the laws state that a child has to be named six months after its birth, otherwise the parents will be fined.

And when deciding on a name for a child parents must stick to a list of names previously approved by Mannanafnanefnd. But if the name the parents have their eyes on is not on the list not all hope is lost. They can send a request and ask for the name to be approved.

This little guy sure would make a great Engifer Ofur Jónsson – to bad he can’t. Photo/Shutterstock

Limit set to three proper names
All is not fair in love and naming though as the committee does have some pretty strict rules. For example, names must be able to be incorporated into the Icelandic language and be declined in accordance to the Icelandic grammar. One condition is also the names are not to embarrass the child so in the past names like Ljótur (Ugly), and Lofthæna (Luft Hen) have been declined. Examples of other names Mannanafnanefnd has declined are Engifer (Ginger), Grimmi (Cruel), Járnsíða (Ironside) and Ofur (Super) for boys and Gull (Gold), Hel (Death) and Prinsessa (Princess) for girls. Also, children cannot have more than three proper names and gender-inappropriate names are normally not allowed.

Of course, this system and its set of rules is not approved by everyone and some have fought authorities. An example that made international headlines is the case of Blær Bjarkardóttir, a 15-year-old. The word Blær is a male word and was therefore not permitted as a name for a girl. The case was taken to the capital’s District Court. Blær won the case and was at 15 granted the right to legally use the name she had been given.

Why is everyone son or dóttir?
Icelandic names differ from most current Western family name systems by ending in the suffix –son (“son”) or –dóttir (“daughter”)? That is because in Iceland the name systems are patronymic and occasionally matronymic. Meaning that the surnames indicate the father, sometimes the mother, of the person but not the historic family heritage like in most other countries. Complicated? Relax, we have a diagram.

A very simple and traditional family tree that shows the patronymic naming system. Photo/Wikipedia

So, if a couple named Jón and Guðrún have a daughter they decide to name Sigríður her surname will be Jónsdóttir. Jón and Guðrún could also decide for her surname to be matronymic. Then it would be Guðrúnardóttir. There also is the possibility to use both parent’s names as a surname. Anna’s name then being Anna Guðrúnardóttir Jónsdóttir.

Family names on the other hand are not that common, they exist but are mainly inherited. Before the year 1925 it was legal to just casually adopt family names. The most famous example of that practice being Nobel Prize-winning author Halldór Kiljan Laxness born Halldór Guðjónsson. Now adopting family names is not allowed and a person must have a legal right through inheritance to do it. A bit of a bummer really, otherwise all of us here would have the family name Niceland.

For further information (if heavy legal stuff floats your boat): Personal Names Act

10 things to keep in mind when driving in Iceland

Now that summer is just around the corner and travellers rush to experience Icelandic nature and it’s magnetic surroundings we feel it is our duty to write about how the traffic works in our beautiful country. Driving in Iceland is so much different than elsewhere.

There are few “unspoken” rules that Icelanders know through their parents, driving teachers and experience by traveling in all possible conditions. The country road traffic is dangerous if not followed by these set of rules. This is common sense for most of us but yet, almost every time we Icelanders talk about the traffic and how foreigners act in it, we are surprised by how little they know about it and what is absolutely vital to be safe on the roads.
We quite often hear of accidents that could have been prevented just by informing all of you travelers, so we decided to take the matter into our own hands.

Here we list 10 things to keep in mind while driving on the roads in Iceland. We urge you to explore this concept better by asking habitants about their advices. Or travelers that have visited and know what it is like driving in our country. What you can expect and not and most importantly how you can protect yourself and others from harm.

But first.

The law – of course we do not need to address this part but we are going to anyway. You will need an actual real driver license and please, please… do NOT take this for granted by getting it online and pass by driving a virtual reality car. That is in no way going to prepare you to driving in Iceland. No way. ☺ Consider yourself warned.

Your phone is not to be used while driving. Period. But of course our dear reader, you know all of this.

1. Stopping cars in the middle of the road

© Ragnar Th. Sigurdsson

Number ONE reason for this article. Is this pretty little fact that we do so understand why travellers do, but pretty please! This is crazy. While travelling in Iceland you will experience nature like never before. It will make you want to stop the car every now and then and just observe, be present, adore every little detail about how the horses act in the breathtaking sunset for example.

Now, this is the most dangerous thing you could ever do! Do not do it!

The roads are small but the traffic can be very fast and unpredictable. If you stop the car in the middle of the road, even for just few seconds, you are seriously inviting danger home. Find a spot where you can park the car properly from the road. You can never know how fast the next car is driving and we promise you, that you cannot put proper evaluation on it how safe it will be. Be smart and be safe. We want you to experience nature not our hospitals.

2. Speed


We are pretty safe when it comes to speed here. On highway one the speed limit is around 90 km/h. Most of us drive around 100 but everything above that will get you a ticket. There is no need to rush but consider this. If you are uncertain of how fast you need to go, stay on the right side of the road, so the ones that are in a “hurry” can get past. Driving slow is very dangerous here and that is especially when driving the main road, while travelling. So keep in mind how fast you are going and try to make it easy for everyone. The roads are small and look different than most of others countries main roads, that will make you think of them differently and do not underestimate the danger of them.

3. “All of the lights!”


At all times keep the lights on! This is taught and kept by law. We never know how or when the weather will change in Iceland and this makes it easier to locate other cars and specially in difficult weather conditions.

So please make sure that every light works properly before driving. And use the turning signal. Always!


4. The gravel roads


Driving in Iceland can be difficult at times, mainly because of the Icelandic weather. There is SO much of untouched nature that Icelanders strive to preserve that results in roads that are not quite well obtained and maybe just a little scary due to their sizes  in the middle of the mountain, with very little or even no safety “net”  to keep you from driving right down it. Most of them are not well maintained. Some have endless holes in them that will make you go crazy after driving in them for an hour or so, some are so small    that you think that how in the world two lanes can fit into that small area (some are not,  but we manage) and others include crazy highs and lows where you need to trust your instinct for your life, now we are of course being a little sarcastic but really, we have all experienced this at some point when driving in conditions like this.

If there is one thing we recommend, keep an extra tire in the trunk, drive slowly and do not, absolutely never think at one point you know it all. Even after a 10 day trip. We are always careful driving here and that is because we know how little it takes to mess up and end up in a ditch somewhere.

Not to scare you though, we do this all year and we are still here. But there is a need to address this issue about the Icelandic country roads for a very good reason! We want you guys safe! So consider yourself warned, go prepared.


5. Sheeps


Oh! Our lovely sheeps! We love them. Especially their adorable little offsprings.

Please do not think that you should run them over in case of an dilemma. Not because we think of them so fondly, no because it is more dangerous for you to hit them than driving off road. Just be aware of your surroundings. Drive really slow or even stop the car if you can drive to the side of it safely when you see a group of them appear near the road. Those adorable creatures are so stupid sometimes that it can be a hilarious experience just to watch them cope with the traffic. They could decide to try to outrun you or even chicken dare you. Don’t be weak and give in! It is dangerous! So stay focused. Be safe.


6. Overtaking

This is the one thing that so many of us (Icelanders) talk about and find difficult to cope with. We need to address this. In case there are two lanes in same direction,then the left lane is for the ones that drive faster than the others. If you need to overtake, use the turning signal and give the drivers some time to notice it. Be sure that you can see the traffic that is coming towards you well, do not practice this when driving upwards or “bent” roads. Have a clear view, and do it safely.

On the other hand, if you notice someone behind you preparing to overtake. Slow a little bit down and even notify him by using the “stefnuljós” to the right. Do not try to prevent the driver for doing this for some reason by stepping on the speed pedal or moving towards the middle of the road. That is a very dangerous act.

7. Cyclist


You will see a lot of them on the high roads. Be aware and respectful. If you need to notify a cyclist of your presence do it gently please, so you won´t cause them to fall off or something worse.



 8. Bridges

Iceland Like a Local

We have a lot of one lane bridges in Iceland. We have this unspoken rule of slowing down when we notice the warning signs, just be aware, do not stop the car in the middle of them or try to be the first one driving over.
Mutual respect is the best and just relax.


9. “If you don’t like the weather here, just wait a  “moment”

Átak Car Rental

We have all kinds of weather conditions, if you are lucky you get to experience all of them! Be prepared, read the weather report, ask the front desk at your hotel what you would need to pack for the trip ahead to be safe and use all the above “rules” to follow. This is going to help you to enjoy our country better.


10. Driving outside the road (“Utanvegaakstur” – try to pronounce that, learn it, respect it.)

Iceland Moss and LavaWe love that you love nature, that you want to experience it like never before, take in all the energy that you could possibly experience. But we want the Icelandic nature to be like this forever. Don’t drive where there are no roads, respect our nature, embrace it and it will reward you in a beautiful way. Karma has its way with things. One more thing, the elves don’t like it when you mess with their homes. Ask any habitat and they will give you better understanding of this.

If you read the whole thing, THANK YOU! We appreciate it and consider yourself an serious world class traveller! We look forward to being your friend here in Iceland! And we hope that your trip here will open your eyes to a new, magical, beautiful world that we call Iceland.

With Love,

Our unique politicians – Which we love to brag about

Icelanders love to brag about their uniqueness. If you end up in a conversation about politics in Iceland, you most likely will hear one of these politicians name-dropped.

Vigdís Finnbogadóttir – President of Iceland from 1980 – 1996 

History was made in 1st of August 1980 when Vigdís Finnbogadóttir became the first woman in the world to be democratically elected president. Since then Vigdís has been an important role model for women all around the world and an iconic symbol in the movement towards gender equality.

Her values state that education is important, women are equal to men and last but not least that your visions can turn into reality.

Vigdis Finnbogadottir
Vigdís Finnbogadóttir

Jón Gnarr – Mayor of Reykjavík from 2010 – 2014

Jón Gnarr surprised the Icelandic nation when he ran as the mayor of Reykjavík in 2010. Being one of Iceland´s most renowned comedians and reputable actors, no one thought he was serious until his political party, the Best Party, won the elections. He formed the Best Party with several other people, who also had no background in politics. Among their promises during their campaign were bringing a polar bear in Reykjavík Park and Zoo, building a Disneyland in Reykjavík, a drug-free parliament by 2020 and free towels in all swimming pools.

One of his most famous acts as a mayor was when he first appeared as a drag-queen in Reykjavík Pride 2010. He continued to participate in the festival through his term, dressed in a different drag each time.

Jón Gnarr

Jóhanna Sigurðardóttir – Politician and former prime minister of Iceland from 2009-2012 

In 2009, Jóhanna Sigurðardóttir became Iceland´s first female prime minister. That’s not all. She also became the first openly gay head of government in the world. She had been a member of Althingi (the Icelandic parliament) since 1978 and when she became the prime minister of Iceland, Forbes listed her as one the 100 most powerful women in the world.

Jóhanna Sigurðardóttir

Guðni Th. Jóhannesson – current President of Iceland 

Iceland’s favorite and the current president of Iceland. Recent studies show that today Guðni has approval ratings of 97%. Guðni describes himself as unaffiliated with any of Iceland´s political parties. The most unique thing about Guðni is that he truly is a member of Iceland’s community. He takes his children to school himself – on a bicycle. He orders pizza, and picks it up himself. He even showed up on a formal event with an informal beanie called “buff” on his head, which is a common headwear for young children in Iceland. It’s almost impossible not to love him.

Guðni Th. Jóhannesson